Preserving Egyptian Coffee Traditions
For generations, our family has been dedicated to the art of traditional charcoal coffee roasting, bringing authentic Egyptian flavors to coffee lovers worldwide.
A Family Legacy of Coffee Excellence
Our journey began in 1952 when Ahmed Hassan, a passionate coffee enthusiast from Cairo, started roasting coffee beans using traditional charcoal methods passed down through generations.
What started as a small family business has grown into an internationally recognized brand, while still maintaining the same dedication to quality and tradition that Ahmed instilled from day one.
Today, the third generation of the Hassan family continues to source the finest beans and roast them using the same time-honored techniques, ensuring that every cup delivers the authentic taste of Egypt.
What Drives Our Passion
Our commitment to quality, tradition, and sustainability guides everything we do, from bean selection to the final cup.
Quality
We source only the finest beans and maintain strict quality control throughout the roasting process.
Tradition
We honor traditional Egyptian roasting methods that have been perfected over generations.
Community
We support coffee farming communities through fair trade practices and sustainable partnerships.
Patience
We take the time needed to properly roast each batch, never rushing the process that creates our distinctive flavor.
The Art of Charcoal Roasting
Our traditional roasting process has remained largely unchanged for generations, preserving the authentic flavors that make Egyptian coffee unique.
Bean Selection
We carefully select the finest coffee beans, examining each batch for size, color, and aroma to ensure only the best make it to the roasting stage.
Charcoal Roasting
Using traditional Egyptian roasting drums over natural charcoal, we roast the beans slowly to develop their complex flavors and distinctive aroma.
Grinding & Packaging
After cooling, the beans are either packaged whole or ground to various consistencies using traditional stone grinders, then sealed to preserve freshness.
Experience Our Coffee Today
Discover the rich, distinctive flavor of traditionally roasted Egyptian coffee and taste the difference that generations of expertise brings to every cup.
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